The brightest makeup trend of 2020 is all about bright pink.
This new shade will be everywhere, from lips to face to body. Associate beauty editor at Cosmopolitan Ama Kwarteng predicts that bright pink will be the year’s color. However, what can we expect from these products? What will they be made of? And will they be safe? Find out in this article! You’ll be amazed! And you’ll be able to shop for the best products at the best prices!
Gen Zers
The ethos of Gen Z shoppers is to value price and efficacy over style. In keeping with this, beauty brands are targeting the youth with innovative products at affordable prices. The Chief Brand Officer of Deciem, an Estee Lauder skincare brand, says that The Ordinary has become a breakout product among teenagers and Gen Z. Its results-driven and affordable price makes it a famous brand with young consumers.
The generation is also very social and values authenticity, which means brands must produce viral products and engage with consumers on social media. They must also integrate artists into their beauty branding to appeal to Gen Z consumers. Those wishing to target Gen Z consumers should use these insights to develop innovative products and services. A successful brand will incorporate these trends into its strategy. For example, including Instagram followers in its marketing campaign will increase engagement on social media and build trust with the younger crowd.
Eco-friendly packaging
The beauty industry is evolving, and the year 2020 was no different. Beauty brands and consumers alike were searching for sustainable, eco-friendly beauty products. Many brands introduced refillable packaging, such as soy-based palettes or boxes made from recycled paper. Beauty brands and consumers alike were encouraged to buy organic and sustainable products as the green movement expanded. Sustainability is acrucial aspect the beauty industry and will become increasingly important to consumers as they seek out the best products for their needs.
In addition to eco-friendly packaging, brands are working on ways to enhance their sustainability initiatives. With sustainability becoming a top priority for more brands, they are exploring new ways to highlight environmentally-friendly initiatives. L’Oreal and Estee Lauder have recently announced plans to become carbon-neutral, and some brands are even experimenting with biosynthetic ingredients and refill models. Aside from changing packaging, beauty brands are making cosmetics more sustainable and ethical to sell in stores.
Upcycled ingredients
For those interested in eco-conscious beauty, upcycled ingredients are a great way to save money and resources. Some of these upcycled ingredients have already made their way into beauty products. For example, Dr. Craft uses discarded blackcurrant pulp in their hair colors. Upcircle Beauty also uses upcycled ingredients from wine production, such as grapeseed oil. Founder Michelle Fry predicts that the trend will go mainstream.
The beauty industry is embracing upcycling as a trend. In 2018, the upcycled ingredient trend made its first appearance. This concept began to gain popularity as cosmetic companies sought to reduce waste and be more environmentally friendly. Palm kernel oil and other food byproducts have been used in cosmetics for decades, but only recently have upcycled ingredients made their way into beauty products. With the growing demand for green personal care products, several cosmetic companies are investing in research on the use of food side streams.
Waterless beauty
Among the bigmajoritynability for 2020 is the waterless beauty movement. Waterless beAridses on issues related to water consumption, such as the need to reduce water-based cosmetics. Some companies have already committed to water reduction, with brands like L’Oreal pledging to reduce water content in their products by 60% by 2020. Other companies, such as Lush, have started a zero-packaging movement.
The popularity of waterless cosmetics has a few reasons. Firstly, this type of cosmetics is eco-friendly and reduces our carbon footprint. Products containing less water also require less packaging and shipping space. In addition, they requireneedrgy to manufacture, resulting in reduced fuel bills. Secondly, water-based formulas attract more bacteria and require more preservatives. Reduced water content in beauty products can lead to lower consumption of preservatives.